Thanks for stopping by to hang out. I’ve usually got a few things on the go and something I’d love to yap about. I’m building a nutrition brand while working on the agency side, and occasionally disappearing into a new hobby.
Have a look around. If there’s something you want to know more about, I’d love to chat about it. Preferably over a (virtual) coffee or a drink.
I’m naturally curious, and I love learning across a breadth of fields. What I learn in one often turns out to be useful in another, sometimes in ways I didn’t expect.
In my work, that means digging into the details, questioning how we’re doing things, and getting hands-on with a better approach.
Outside of work, I might be trying a new recipe, learning to paint, or figuring out how to fix whatever’s broken. I enjoy having a little evidence of my curiosity at the end.
I’m building Innata alongside my work with Customer Conversations and 100 Celsius.
Between developing a brand of my own and working with others, I get to dig into business problems, dream up ways to solve them, and get to work making it happen. That’s my kind of fun.
I’m building the nutrition brand I’ve wanted to bring to life for years. My background is in physiology and nutrition, and I’m putting that into products of my own.
With Innata, I want to help people understand and support their bodies, beyond chasing the next symptom or supplement trend. Health makes room for so much of what we want from life. For me, that includes the energy to create, be curious, and participate in the world.
Visit InnataWe run ongoing customer interview programs for Shopify DTC brands, using adaptive AI voice conversations to explore what surveys and analytics leave unanswered.
We handle the outreach, interviews, and analysis. Those qualitative insights can inform the next flavor, a winning ad concept, or a change in customer service that improves retention. The point is to put what customers tell us to work in ways that affect the bottom line.
Visit Customer ConversationsWe help Shopify brands grow more profitable subscription programs, with an executable roadmap their internal teams can run with and guidance through implementation.
Our work spans technical and creative optimizations: refining the subscription offer, increasing take rate, improving retention and lifetime value, and shortening customer acquisition payback periods.
Visit 100 Celsius
On a farm, health is difficult to separate from everyday life. It’s your livelihood. You’re constantly thinking about the health of the soil, crops, and livestock, and whether they’re getting the nutrients they need to thrive. You also get to watch your management decisions play out, good or bad.
Growing up in that world made me curious about how life itself worked. I completed my Bachelor of Science in physiology at the University of Alberta, studying developmental biology, immunology, endocrinology, nutrition, biochemistry, and more. I began to understand how those systems influence one another.
I thought I’d continue into a graduate program, but ended up in business operations and eventually marketing. There’s plenty to keep an analytical brain occupied there, too. Why isn’t this working? What are we missing? What could we try? I found I enjoyed applying my creativity to business questions as much as scientific ones.
I’ve been helping build and operate businesses since leaving university in 2010. In 2018, I started my own small agency, bringing more of that work into brand development and marketing.
Through all of it, I kept reading research and following my interests. My own health challenges, and those of people I love, gave me more reasons to dig in. I’d wanted to develop products since university, and I kept finding things I wished existed, were easier to access, or came in a quality or form I’d actually want to use.
That’s part of what I’m building with Innata. The education matters just as much to me. Supplements are supplemental, after all. I want to help people understand their bodies and the everyday choices that support their health, alongside developing products that can help. Now I have the experience and bandwidth to bring those ideas to life.
xo,Bonnie
I’m always finding something I want to send to someone. Here are a few favourites I keep recommending. Read, watched, or listened to something good lately? Send it my way.
Send me something good
Rory Sutherland
I’ve listened to this a few times, and each time it gets me thinking differently about creativity. I love the unexpected connections Rory makes, and it leaves me considering how I could apply what I know in a completely different context. Recommend the audiobook; Rory reads it himself, which adds to the enjoyment.
Find the book
Greg McKeown
This used to be my January reread. It’s a practical way to look at where my time is going, both professionally and personally, and whether that reflects what matters to me. I have a lot of interests, and every time I read it, I find a few things I’m ready to let go of. Everything is a trade-off, including when saying yes to more work means having less to give to my marriage or the rest of my life.
Find the book
Ray Peat
A beautiful window into Dr. Ray Peat’s philosophy and how he connects energy and structure at every level, from the physiology of the body to our lives and communities. It’s a book about biology that gives me a lot to think about beyond it. One I wish everyone would read.
Find the book
Danny Roddy · Conversations with Ray Peat and Georgi Dinkov
I especially love the episodes where you can hear Dr. Ray Peat answer questions in his own words. The conversations with Danny Roddy and Georgi Dinkov often unpack research in detail, questioning conventional interpretations and practices. They also spend time on philosophy and topics well beyond physiology. There are so many good episodes that I’d recommend exploring the archive.
Listen on Spotify
Strong Sistas and Kathleen Stewart
Strong Sistas and Kathleen Stewart work through The Biology of Human Starvation in detail, exploring the effects of prolonged underfeeding and what recovery involved. I find the outcomes remarkable, especially how widely they affected the participants’ lives. Their discussion connects the research to present-day eating habits and raises questions worth considering about how we fuel ourselves.
Watch the series
@BioavailableNd
I love how deeply Andra gets into her research and the connections she explores through her work as a naturopath. Excellent educational content and practical applications. Look up her lemon drink recipe.
Explore on X
@BerbarianWizard
A Ray Peat-influenced perspective on men’s health, with detailed research breakdowns and protocols. I appreciate how thoroughly he explores the mechanisms behind his recommendations.
Explore on X
@AbudBakri
Abud gets into research on peptides, hormone optimization, sleep, and performance. I appreciate his broad perspective on health and practical recommendations.
Explore on XHave a question, a recommendation, or an idea for something we could work on together? Let’s hear it!
I’d love to pick it up over a (virtual) coffee or cocktail.
